Mastery-level coach development with Tony Latimer.

ICF MCC since 2008 - One of the first examined MCCs globally

An ICF accredited MCC level advanced coach training programme, delivered live to coaches in Asia Pacific, EMEA and globally. Available as a structured Level 3 Cohort or ongoing professional membership. Taught directly by Tony Latimer MCC, one of the world's most experienced mastery-level coach trainers.

Designed for coaches with an active practice, by a coach with an active corporate practice.

One Discipline | Two Pathways 
 Simplicity of Mastery can be experienced in two ways.
The body of work is the same; the difference is the structure and pace of how you learn it.
Professional Membership

Ongoing mastery development with multiple live tutorials per month. Cancel anytime.

Best for: credentialed coaches with an active practice who want to deepen their mastery over time.

Professional Membership gives you access to the full Simplicity of Mastery learning programme, including the online training materials, live tutorials each month, and the opportunity to apply the work with real clients.

Coaches join from ICF, EMCC and other recognised credentialing bodies to develop the listening, thinking and energy capabilities that take coaching beyond the MCC credential.

Level 3 Cohort Programme

84 hours structured training with observed coaching, mentor support and detailed feedback. 

Best for: PCC coaches with an active practice who expect to apply for MCC within 18 months.

The Level 3 Cohort is a structured four-month programme aligned with ICF Level 3 requirements. You receive observed coaching, detailed feedback and six months of Professional Membership tutorial participation to support implementation and preparation for the MCC assessment.

Applicants must be current PCC credential holders to use the training hours for an MCC application.

What you learn:

The Simplicity of Mastery™ programme brings together a set of principles and practices that develop mastery-level coaching capability in real client conversations.

COACHING AT THE SPEED OF THOUGHT
Subconscious connection takes your communication skills to a deeper level. You learn to listen from your subconscious, and to take your client into their subconscious, allowing a subconscious-to-subconscious connection to emerge. From this place, coaching happens at the speed of thought.

 

COACHING WITHOUT MODELS
ICF says ". . if the coach cannot move beyond prepared questions, structures and models, they will never be awarded mastery . .". Simplicity of Mastery™ will teach you how to find your perfect coaching style, not emulating the rigid models of someone else.

 

THE FLOW OF MASTERY
Mastery in coaching is a fully present, connected and in the moment experience. You will learn how to work in the four dimensions of coaching to understand the flow and directions; and how to make the coaching move energetically even when you don't know what's actually happening.

 

PROFITABLE LEADERSHIP®
Profitable Leadership is a set of frameworks that help leaders identify where their time is spent and what changes they need to make. Then you, as their coach, can help them with how to make those changes. You will learn these frameworks and how to apply them in coaching your clients. Regardless of whether you're a life coach, a business coach, or an executive coach, they will be applicable to all areas of your clients' life. You'll be able to help them discover how to get more clarity on where they are now, where they want to be, and how to get there.

 

UNDERSTANDING MASTERY
An exploration of the core competencies; what is expected to be demonstrated at MCC level; and how this builds on, and differs from, the PCC markers.

 

ENERGETIC PRESENCE
Coaching is like getting your black belt in martial arts. You can just get over the bar, or you can progress further on the path to a deeper level of mastery. This is the path that utilises energetic connection. 
Everything in the universe is made up of energy. You are energy in one form, I'm energy in another form, and the space between us is energy. All matter is energy, it's all connected. In Simplicity of Mastery™ you will learn how to make those connections, how to feel those connections and how to use them in your coaching.

 

THE THREE LAWS OF COACHING
Underlying this work is Tony Latimer's Three Laws of Coaching™. A simple set of principles that define what coaching as a mode of communication actually is. Inspired by the clarity of Isaac Asimov's Three Laws of Robotics, they provide a universal reference point for coaching communication and how it differs from other forms of conversation, including managing, advising, mentoring or teaching.

You will learn how to use the Three Laws of Coaching™ as a clear reference point for understanding and evaluating coaching conversations, ensuring everything you do remains fully centred on the client and the outcome they need to achieve.

How the Learning Works

The Simplicity of Mastery programme combines structured learning with real-world coaching practise and direct feedback. The aim is not to just study coaching in theory, but to develop mastery in the moment of real coaching conversations and evolve your own unique style of mastery. 

ONLINE LEARNING MATERIALS
The programme includes structured online learning materials for self-study that introduce the principles and frameworks behind mastery-level coaching. These materials provide the intellectual foundation for the work, allowing you to explore the ideas in your own time and return to them as your skill deepens.

 

REAL CLIENT APPLICATION
Everything you learn is applied with your own coaching clients. This ensures that the work never becomes theoretical or academic. Each concept is tested in real coaching conversations, allowing you to see directly how it affects the quality and depth of your coaching. 

 

LIVE TUTORIALS
Regular live tutorials provide the opportunity to explore the work in practice. Coaches bring real client situations and questions from their client work, and we explore them together; taking a deep dive into the learning and its application, developing your energetic coaching capability, and undertake guided coaching practice.

 

OBSERVATION AND FEEDBACK
Mastery develops through application and reflection. This happens live in professional membership tutorials, and in the Level 3 cohort includes observed coaching and detailed feedback on your coaching conversations, helping you refine your skill and prepare for the MCC assessment. 

 

A COMMUNITY OF SERIOUS COACHES
You will be learning alongside other credentialed coaches who are actively working with clients and committed to developing their mastery. The shared exploration of real coaching situations creates an environment that is both supportive and intellectually demanding.

Programme Structure

Both pathways work through the same Simplicity of Mastery body of learning. The difference lies in the structure, intensity and level of feedback.

Professional Membership

  • Ongoing mastery development 
  • Simplicity of Mastery online learning programme
  • Multiple live tutorials each month
  • Access to recording library of all tutorials
  • Apply and review the work with your own clients
  • Ongoing development of energetic coaching capability
  • Access to TonyLatimer.ai
  • Learn with a community of credentialed coaches
  • Suspend or cancel anytime

Level 3 Cohort Programme

  • Structured four-month MCC pathway
  • Simplicity of Mastery online learning programme
  • Six months access to live membership tutorials
  • Apply and review the work with your own clients
  • Development of energetic coaching capability 
  • Observed coaching and detailed feedback. 
  • 7 hours group mentor coaching 
  • 3 hours individual mentor coaching
  • Small cohort of serious practitioner coaches 

One of the world's top MCC Mentor Coaches endorses this work

Fran Fisher, MCC is one of the pioneers of modern professional coaching, a founding member of the International Coach Federation Board, and a mentor to generations of MCC-level coaches.

 

Why coaches choose Simplicity of Mastery

Four things that set this programme apart.

Taught directly by the originator, not delegated to faculty.

Tony Latimer created the Simplicity of Mastery work and teaches every session personally. Unlike large training programmes that rely on rosters of licensed faculty, participants learn the thinking, judgement and subtle coaching capabilities of the work directly from its source.

Led by an active senior executive coach, not a full-time trainer.

Tony's coaching practice with C-suite leaders in multinational corporations has been running since 2001 and now stands at over 25,000 hours. Participants are learning from a coach whose active practice is with the level of clients many of them aspire to serve.

Institutionally credentialed to the highest level in the profession.

Since 2008, one of the first examined MCC coaches globally. ICF Global Credentialing Assessor from 2008 to 2014; ICF Global Coach Training Task Force member 2018 to 2022; Contributing author to the ICF 2026 Coaching Futures Report.

Energetic connection, rarely taught anywhere else.

Most coach training stops at competency. Simplicity of Mastery goes further, teaching subconscious-to-subconscious connection and energetic presence as learnable coaching capabilities. This is not available in mainstream coach training anywhere in the world.

Why coaches choose Simplicity of Mastery

Four things that set this programme apart.

Taught directly by the originator, not delegated to faculty.

Tony Latimer created the Simplicity of Mastery work and teaches every session personally. Unlike large training programmes that rely on rosters of licensed faculty, participants learn the thinking, judgement and subtle coaching capabilities of the work directly from its source.

Led by an active senior executive coach, not a full-time trainer.

Tony's coaching practice with C-suite leaders in multinational corporations has been running since 2001 and now stands at over 25,000 hours. Participants are learning from a coach whose active practice is with the level of clients many of them aspire to serve.

Institutionally credentialed to the highest level in the profession.

Since 2008, one of the first examined MCC coaches globally. ICF Global Credentialing Assessor from 2008 to 2014; ICF Global Coach Training Task Force member 2018 to 2022; Contributing author to the ICF 2026 Coaching Futures Report.

Energetic connection, rarely taught anywhere else.

Most coach training stops at competency. Simplicity of Mastery goes further, teaching subconscious-to-subconscious connection and energetic presence as learnable coaching capabilities. This is not available in mainstream coach training anywhere in the world.

 What our member coaches say

 
 
 
Dr. Pat Williams, MCC BCC

"The way I coached 30 years ago is way different than it is now. Tony's given me a fresh look and a fresh feel. He brings up a lot about the client's energy, and I teach my mentees to notice energy. But Tony's got a whole different way of going into the depth of the person's subconscious, without getting all woogety boogety. It's very simple, and it's what I studied in psychology years ago. The whole person approach and transpersonal aspects of that."

Winston Chue, MCC

"Once you are able to get it, you're able to coach what Tony calls 'coaching at the speed of thought.' You're able to go in really far. In the past I would say, wow, this guy can coach a topic within 30 minutes. Now I'm able to coach two or three topics in 40 minutes. I still need lots of practise, but this is an experience I wouldn't know I could do until I attended."

Fran Fisher, MCC

"I have had the experience of being coached by Tony.

He ranks as the top coach.

His gift of deepest listening is very powerful, and he's training others to listen like he listens."

 
 
 
Nikki Brown PCC MCS

"Tony is just such a gem. Obviously he's very smart, he has a lot of experience.

But there's just something about his presence, maybe it's his energy, that's what he's bringing to this course and community. All of the recorded videos just seem to be infused with this lovely presence, and I really appreciate that."

Daria Sviridova, PCC

"Tony's methodology is the perfect way to learn about contracting.

This is really the most important part of the course. The contract, competency number three.

Now it is 100% clear how to make one."

Georgy Simonyan, PCC

"What matters is the quality you are bringing to people and how deeply you can really help them. That's why I invite all coaches to study intensively. Do not stop after you get PCC and wait until you are close to 2,000 hours to start working on MCC. You will just accumulate hours at the same quality without developing yourself. Keep developing, and the world will pay you for it with better clients and better paying clients."

 What our member coaches say

 
Dr. Pat Williams, MCC BCC

"The way I coached 30 years ago is way different than it is now. Tony's given me a fresh look and a fresh feel. He brings up a lot about the client's energy, and I teach my mentees to notice energy. But Tony's got a whole different way of going into the depth of the person's subconscious, without getting all woogety boogety. It's very simple, and it's what I studied in psychology years ago. The whole person approach and transpersonal aspects of that."

 
Winston Chue, MCC

"Once you are able to get it, you're able to coach what Tony calls 'coaching at the speed of thought.' You're able to go in really far. In the past I would say, wow, this guy can coach a topic within 30 minutes. Now I'm able to coach two or three topics in 40 minutes. I still need lots of practise, but this is an experience I wouldn't know I could do until I attended."

 
Fran Fisher, MCC

"I have had the experience of being coached by Tony.

He ranks as the top coach.

His gift of deepest listening is very powerful, and he's training others to listen like he listens."

 
Nikki Brown PCC MCS

"Tony is just such a gem. Obviously he's very smart, he has a lot of experience.

But there's just something about his presence, maybe it's his energy, that's what he's bringing to this course and community. All of the recorded videos just seem to be infused with this lovely presence, and I really appreciate that."

 
Daria Sviridova, PCC

"Tony's methodology is the perfect way to learn about contracting.

This is really the most important part of the course. The contract, competency number three.

Now it is 100% clear how to make one."

 
Georgy Simonyan, PCC

"What matters is the quality you are bringing to people and how deeply you can really help them. That's why I invite all coaches to study intensively. Do not stop after you get PCC and wait until you are close to 2,000 hours to start working on MCC. You will just accumulate hours at the same quality without developing yourself. Keep developing, and the world will pay you for it with better clients and better paying clients."

Choose the path that fits your coaching development. 

Join Professional Membership
Explore the Level 3 Cohort Programme

Not sure which path is right for you?

If you would like to talk through your situation and whether the Simplicity of Mastery work is the right next step for you, you're welcome to schedule a short conversation with Tony.

Many coaches find a brief discussion helpful before deciding whether the Professional Membership or the Level 3 Cohort is the right fit.

 

Hit the button below for your timezone to book a call

USA CALL TIMING
EMEA CALL TIMING
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Choose the path that fits your coaching development. 

Join Professional Membership
Explore the Level 3 Cohort Programme

Not sure which path is right for you?

If you would like to talk through your situation and whether the Simplicity of Mastery work is the right next step for you, you're welcome to schedule a short conversation with Tony.

Many coaches find a brief discussion helpful before deciding whether the Professional Membership or the Level 3 Cohort is the right fit.

 

Hit the button below for your timezone to book a call

USA CALL TIMING
EMEA CALL TIMING
APAC CALL TIMING

Here are the answers to some of the most common questions about Professional Membership and the Level 3 Cohort programme. 

Choose your path.