Mastery-level coach development with Tony Latimer.

ICF MCC since 2008 - One of the first examined MCCs globally

An ongoing professional learning community delivering direct live weekly skill refinement, practical case reflection, and continuous ICF CCE credits. Taught directly by Tony Latimer MCC, one of the world's most experienced mastery-level coach trainers.

Designed for coaches with an active practice, by a coach with an active corporate practice.

Simplicity of Mastery - Professional Membership

Ongoing mastery development with multiple live tutorials per month. Cancel or suspend anytime.

Best for: Credentialed coaches with an active practice who want to deepen their mastery over time.

Professional Membership grants full access to the Simplicity of Mastery™ learning programme—including structured online training materials, live monthly tutorials, interactive case exploration, and guided coaching practice. Coaches join from ICF, EMCC, and other recognised credentialing bodies to develop the listening, thinking, and energy capabilities that take coaching beyond the standard MCC credential.

Join Professional Membership - $125 / month

What you learn:

The Simplicity of Mastery™ programme brings together a set of principles and practices that develop mastery-level coaching capability in real client conversations.

COACHING AT THE SPEED OF THOUGHT

Subconscious connection takes your communication skills to a deeper level. You learn to listen from your subconscious, and to take your client into their subconscious, allowing a subconscious-to-subconscious connection to emerge. From this place, coaching happens at the speed of thought.

COACHING WITHOUT MODELS

ICF says ". . if the coach cannot move beyond prepared questions, structures and models, they will never be awarded mastery . .". Simplicity of Mastery™ will teach you how to find your perfect coaching style, not emulating the rigid models of someone else.

THE FLOW OF MASTERY

Mastery in coaching is a fully present, connected and in the moment experience. You will learn how to work in the four dimensions of coaching to understand the flow and directions; and how to make the coaching move energetically even when you don't know what's actually happening.

PROFITABLE LEADERSHIP®

Profitable Leadership is a set of frameworks that help leaders identify where their time is spent and what changes they need to make. Then you, as their coach, can help them with how to make those changes. You will learn these frameworks and how to apply them in coaching your clients. Regardless of whether you're a life coach, a business coach, or an executive coach, they will be applicable to all areas of your clients' life. You'll be able to help them discover how to get more clarity on where they are now, where they want to be, and how to get there.

UNDERSTANDING MASTERY

An exploration of the core competencies; what is expected to be demonstrated at MCC level; and how this builds on, and differs from, the PCC markers.

ENERGETIC PRESENCE

Coaching is like getting your black belt in martial arts. You can just get over the bar, or you can progress further on the path to a deeper level of mastery. This is the path that utilises energetic connection. Everything in the universe is made up of energy. You are energy in one form, I'm energy in another form, and the space between us is energy. All matter is energy, it's all connected. In Simplicity of Mastery™ you will learn how to make those connections, how to feel those connections and how to use them in your coaching.

THE THREE LAWS OF COACHING™

Underlying this work is Tony Latimer's Three Laws of Coaching™. A simple set of principles that define what coaching as a mode of communication actually is. Inspired by the clarity of Isaac Asimov's Three Laws of Robotics, they provide a universal reference point for coaching communication and how it differs from other forms of conversation, including managing, advising, mentoring or teaching.

You will learn how to use the Three Laws of Coaching™ as a clear reference point for understanding and evaluating coaching conversations, ensuring everything you do remains fully centred on the client and the outcome they need to achieve.

How the Learning Works

The Simplicity of Mastery programme combines structured learning with real-world coaching practice and direct feedback. The aim is not to just study coaching in theory, but to develop mastery in the moment of real coaching conversations and evolve your own unique style of mastery.

WEEKLY STRUCTURED MICROLEARNING & UNLIMITED SELF-STUDY

Every week, members receive a focused microlearning video delivering one specific coaching distinction. By reviewing, analyzing, and applying each piece directly with your active clients, your coaching capability deepens continuously week by week. Complete the structured self-study sequence and assessments to earn 20 ICF CCE hours. Beyond the weekly drip, members enjoy unlimited access to an extensive archive, including over 300 recorded tutorials, a deep catalog of international ICF lectures, and 12+ recorded coaching demonstrations for multi-level analysis.

REAL CLIENT APPLICATION

Everything you learn is applied with your own coaching clients. This ensures that the work never becomes theoretical or academic. Each concept is tested in real coaching conversations, allowing you to see directly how it affects the quality and depth of your coaching.

LIVE TUTORIALS & GUIDED COACHING PRACTICE

Regular live tutorials provide a collaborative space to explore the work in real-time. Coaches bring active client scenarios, real-world challenges, or practice growth questions. Every session features guided coaching practice where you can work on advanced coaching skills, client contracting, or business development strategies—allowing you to build a thriving, sustainable practice. Attending live tutorials gives you the opportunity to earn up to 72 ICF CCE credits per year.

OBSERVATION AND REFLECTION

Mastery develops through active application and structured reflection. Live professional membership tutorials provide regular opportunity to observe live practice, analyze conversational nuances, and refine your coaching presence through guided group feedback.

A COMMUNITY OF SERIOUS COACHES

You will be learning alongside other credentialed coaches who are actively working with clients and committed to developing their mastery. The shared exploration of real coaching situations creates an environment that is both supportive and intellectually demanding.

Programme Structure

  • Ongoing mastery development 
    • Weekly microlearning videos for continuous, step-by-step coaching refinement
    • Earn up to 72 live ICF CCE credits per year (plus 20 CCE hours via self-study completion)
    • Multiple live tutorials each month featuring guided coaching practice and business development
    • Unlimited access to a recording library of 300+ tutorials, international ICF lectures, and coaching demos
    • Apply and review the work directly with your own active clients
    • Ongoing development of energetic coaching capability
    • Access to TonyLatimer.ai
    • Learn alongside an international community of credentialed coaches
    • Suspend or cancel anytime

One of the world's top MCC Mentor Coaches endorses this work

Fran Fisher, MCC is one of the pioneers of modern professional coaching, a founding member of the International Coach Federation Board, and a mentor to generations of MCC-level coaches.

 

Fran Fisher MCC explains what distinguishes Tony's coaching work.

Founding Member, ICF Global Board
International Mentor Coach, Master Mentor Coach Trainer

"The key difference is his introduction to working with energy. Getting out of the head, not trying to figure out the next question to ask, but being fully present on an energy level with that other person. That's the key difference. And this is all stuff people are able to learn through going through this course."

Why coaches choose Simplicity of Mastery

Four things that set this programme apart.

Taught directly by the originator, not delegated to faculty.

Tony Latimer created the Simplicity of Mastery work and teaches every session personally. Unlike large training programmes that rely on rosters of licensed faculty, participants learn the thinking, judgement and subtle coaching capabilities of the work directly from its source.

Led by an active senior executive coach, not a full-time trainer.

Tony's coaching practice with C-suite leaders in multinational corporations has been running since 2001 and now stands at over 25,000 hours. Participants are learning from a coach whose active practice is with the level of clients many of them aspire to serve.

Institutionally credentialed to the highest level in the profession.

Since 2008, one of the first examined MCC coaches globally. ICF Global Credentialing Assessor from 2008 to 2014; ICF Global Coach Training Task Force member 2018 to 2022; Contributing author to the ICF 2026 Coaching Futures Report.

Energetic connection, rarely taught anywhere else.

Most coach training stops at competency. Simplicity of Mastery goes further, teaching subconscious-to-subconscious connection and energetic presence as learnable coaching capabilities. This is not available in mainstream coach training anywhere in the world.

Why coaches choose Simplicity of Mastery

Four things that set this programme apart.

Taught directly by the originator, not delegated to faculty.

Tony Latimer created the Simplicity of Mastery work and teaches every session personally. Unlike large training programmes that rely on rosters of licensed faculty, participants learn the thinking, judgement and subtle coaching capabilities of the work directly from its source.

Led by an active senior executive coach, not a full-time trainer.

Tony's coaching practice with C-suite leaders in multinational corporations has been running since 2001 and now stands at over 25,000 hours. Participants are learning from a coach whose active practice is with the level of clients many of them aspire to serve.

Institutionally credentialed to the highest level in the profession.

Since 2008, one of the first examined MCC coaches globally. ICF Global Credentialing Assessor from 2008 to 2014; ICF Global Coach Training Task Force member 2018 to 2022; Contributing author to the ICF 2026 Coaching Futures Report.

Energetic connection, rarely taught anywhere else.

Most coach training stops at competency. Simplicity of Mastery goes further, teaching subconscious-to-subconscious connection and energetic presence as learnable coaching capabilities. This is not available in mainstream coach training anywhere in the world.

 What our member coaches say

 
 
 

Dr. Pat Williams, MCC BCC

"The way I coached 30 years ago is way different than it is now. Tony's given me a fresh look and a fresh feel. He brings up a lot about the client's energy, and I teach my mentees to notice energy. But Tony's got a whole different way of going into the depth of the person's subconscious, without getting all woogety boogety. It's very simple, and it's what I studied in psychology years ago. The whole person approach and transpersonal aspects of that."

Winston Chue, MCC

"Once you are able to get it, you're able to coach what Tony calls 'coaching at the speed of thought.' You're able to go in really far. In the past I would say, wow, this guy can coach a topic within 30 minutes.

Now I'm able to coach two or three topics in 40 minutes. I still need lots of practise, but this is an experience I wouldn't know I could do until I attended."

Fran Fisher, MCC

"I have had the experience of being coached by Tony.

He ranks as the top coach.

His gift of deepest listening is very powerful, and he's training others to listen like he listens."

 
 
 

Nikki Brown PCC MCS

"Tony is just such a gem. Obviously he's very smart, he has a lot of experience.

But there's just something about his presence, maybe it's his energy, that's what he's bringing to this course and community. All of the recorded videos just seem to be infused with this lovely presence, and I really appreciate that."

Daria Sviridova, PCC

"Tony's methodology is the perfect way to learn about contracting.

This is really the most important part of the course. The contract, competency number three.

Now it is 100% clear how to make one."

Georgy Simonyan, PCC

"What matters is the quality you are bringing to people and how deeply you can really help them. That's why I invite all coaches to study intensively. Do not stop after you get PCC and wait until you are close to 2,000 hours to start working on MCC. You will just accumulate hours at the same quality without developing yourself. Keep developing, and the world will pay you for it with better clients and better paying clients."

 What our member coaches say

 
Dr. Pat Williams, MCC BCC

"The way I coached 30 years ago is way different than it is now. Tony's given me a fresh look and a fresh feel. He brings up a lot about the client's energy, and I teach my mentees to notice energy. But Tony's got a whole different way of going into the depth of the person's subconscious, without getting all woogety boogety. It's very simple, and it's what I studied in psychology years ago. The whole person approach and transpersonal aspects of that."

 
Winston Chue, MCC

"Once you are able to get it, you're able to coach what Tony calls 'coaching at the speed of thought.' You're able to go in really far. In the past I would say, wow, this guy can coach a topic within 30 minutes. Now I'm able to coach two or three topics in 40 minutes. I still need lots of practise, but this is an experience I wouldn't know I could do until I attended."

 
Fran Fisher, MCC

"I have had the experience of being coached by Tony.

He ranks as the top coach.

His gift of deepest listening is very powerful, and he's training others to listen like he listens."

 
Nikki Brown PCC MCS

"Tony is just such a gem. Obviously he's very smart, he has a lot of experience.

But there's just something about his presence, maybe it's his energy, that's what he's bringing to this course and community. All of the recorded videos just seem to be infused with this lovely presence, and I really appreciate that."

 
Daria Sviridova, PCC

"Tony's methodology is the perfect way to learn about contracting.

This is really the most important part of the course. The contract, competency number three.

Now it is 100% clear how to make one."

 
Georgy Simonyan, PCC

"What matters is the quality you are bringing to people and how deeply you can really help them. That's why I invite all coaches to study intensively. Do not stop after you get PCC and wait until you are close to 2,000 hours to start working on MCC. You will just accumulate hours at the same quality without developing yourself. Keep developing, and the world will pay you for it with better clients and better paying clients."

Join Professional Membership

Still have questions about the Professional Membership?

If you'd like to talk through your current coaching practice, discuss your professional development goals, and confirm whether the Simplicity of Mastery Membership is the right fit, you are welcome to schedule a direct conversation with Tony Latimer, MCC.

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Choose the path that fits your coaching development. 

Join Professional Membership
Explore the Level 3 Cohort Programme

Not sure which path is right for you?

If you would like to talk through your situation and whether the Simplicity of Mastery work is the right next step for you, you're welcome to schedule a short conversation with Tony.

Many coaches find a brief discussion helpful before deciding whether the Professional Membership or the Level 3 Cohort is the right fit.

 

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Here are the answers to some of the most common questions about Professional Membership. 

Ready to Elevate Your Practice to True Mastery?

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